North Carolina Association of Educators needed to take a seemingly unrelatable topic, automatic payroll deductions, and make it personal by framing it as a well-funded attack on the power of the union’s collective voice. The emotional message resonated and the campaign resulted in successfully signing 71% of the bargaining unit. The posters were also later used to successfully fight for a pay increase.
ClientNorth Carolina Association of EducatorsYear2015Skills usedGraphic design, Copywriting
