As the largest union representing public school educators in Ohio, the Ohio Education Association advocates for policy and legislation on the local, state, and federal levels that are beneficial to public school educators and their students. That includes fighting against right-to-work, privatization of public education, and the school-to-prison-pipeline, while advocating for a livable wage, educating the whole child, and full funding of all public schools regardless of zip code. In the readers’ inbox competing for their attention are lots of fun, sexy, shiny things for them to see, do, and buy. I applied what I knew about best practices and how to interpret analytics to create messaging and content that drove readers to take action. Write your Board Member! Call your Senator! I also designed email templates with mobile responsiveness in mind, in keeping with the new branding I designed in 2017.
